Cultivating Confidence

From “Just a Girl” to THAT Girl

A 90-day coaching experience for the ambitious woman ready to grow in her faith, finances, fitness, and mental freedom.

I’m so tired of hearing powerhouse women like you say things like:

 “I’m just a girl.”
“Just a mom.”
“Just a wife.”

Friend, you are NEVER just anything.

It’s time to unsubscribe from playing small and finally purchase the confidence that was always meant to be yours.

Here’s what I know for sure:

You were born confident!
But somewhere along the way, you started watering your weaknesses instead of our strengths. You stopped hearing your true voice and started shrinking to fit a narrative that was never ours.

That stops here.

Cultivating Confidence is your next chapter.


This isn’t a generic program filled with recycled advice and surface-level “motivation.” and its definitely not a program where you never get to interact with the host. It isn’t a place where you are left wondering, “well, how does this apply to me?”

This is a heart-and-soul renovation.

We’re going to till the soil of your mind and spirit, uproot what’s no longer serving you, and replant a vision for who you truly are.

In 90 days, imagine this...

  • You wake up feeling grounded, not just driven.

  • Your sheets don’t feel heavy anymore—you rise with purpose and peace.

  • You’re not hustling for your worth—you’re abiding in it.

  • Wellness is no longer a burden. Investing feels empowering. Your side hustle?

    You started it!

  • Your identity is no longer tied to what you do, but who you are.

  • You’ve found your people—ambitious, faith-filled women who get it.

You’re not "just a girl" anymore.

You’re THAT girl.

The one God called. The one He equipped. The one who finally believes it.

This isn’t about becoming perfect-perfect is BS, It’s about becoming whole.

Bringing every part of you—ambition, faith, emotion, leadership—into one beautifully aligned, fully confident woman.

If you’ve been praying for clarity, confidence, or connection—this is your sign.

I tailored this just for you.

Let’s cultivate some confidence, girl.

I seriously can’t wait to meet you.

- Natalie

Why you're still stuck (despite doing "all the right things")

Let's be real. You've read the books. Downloaded the apps. Created the vision boards.

So why does meaningful change still feel so hard?

Because most approaches to personal growth are missing what really works:

  • Advice tailored to YOUR specific situation (not generic tips)

  • Support across all areas of life (not just finances OR fitness OR mindset)

  • Real accountability from someone who knows your goals

  • In-person community with women who share your drive

You don't need more information. You need transformation. And transformation comes through personalized guidance and real connection.

Introducing my

Cultivating Confidence Program

A 3-month transformational coaching experience for ambitious Tampa Bay women who are ready to align their finances, habits, and future.

Coach. Educator. Encourager. Cultivator of Confidence.

Hey there—I’m Natalie Li.

I’m a University of Florida alum who did everything “by the book”—earned my master’s, landed a top-tier job, and climbed the corporate ladder all the way to District Manager at Aldi. From the outside, it looked perfect. But on the inside, something felt off.

While still in corporate, I launched a small e-commerce business—just out of curiosity. What I didn’t expect was how much I’d fall in love with the process of building something from the ground up. Even more than that, I found deep joy in helping the women around me—showing them how to budget, build habits, and boldly chase the life they actually wanted.

Eventually, I made the slightly crazy decision to step away from my corporate role—not because I had it all figured out, but because I was ready to create more space for faith, family, and meaningful work. That leap wasn’t smooth (shoutout to my very supportive husband!), but it was the best decision I ever made.

Today, I coach ambitious women who are juggling all the things—career, goals, family—but still feel like something is missing. My mission? To help you return to yourself and live more colorfully. To stop shrinking to fit societal boxes and start cultivating confidence in every area of your life.

I believe people are the number one asset worthy of investment. That’s why I do this work—because you are worth the time, energy, and attention it takes to unlock your full, God-given potential. You don’t have to blow up your life to find alignment. But you do deserve support that sees the whole picture of who you are and what you’re capable of becoming.

Professionally, I now serve as a Personal Finance and Business Professor—and I bring that love for teaching into every coaching session, workshop, and program. My work is informed by corporate training from companies like Gatorade, Disney, Aldi, Chick-fil-A, Target, and the John Maxwell Team, blending real-world strategy with heart-led guidance.

I’m here to help you:

  • Trust the woman in the mirror again

  • Build habits that support your vision

  • Align your faith, finances, wellness, and purpose

  • And become the version of you that you were always meant to be

What to Expect

    • Branding 101: Build a Personal Brand That Opens Doors

      • When you start acting like the woman you want to be, the life you want starts showing up too. Your brand determines your net worth.

    • Financial 101: Building a Strong Financial Foundation

      • Learn how to track your spending, master your cash flow, and create a budgeting system that supports your long-term goals—whether that’s owning a home, launching a business, or simply feeling in control of your finances.

    • Financial 102: Start Investing (Even If You Feel Behind)

      • Not sure where to start with investing? This module walks you through smart, simple ways to set up your accounts, automate your savings, and start building real wealth—for your future home, business, or freedom. (Even help you find free $$ to invest!)

    • Time Management That Works: How to Stop Feeling Behind and Start Feeling Accomplished

      • If your to-do list is always longer than your energy, this module is for you. This isn’t about working harder. You aren’t lazy. Let’s make the mental shifts to help you spring into action.

    • Wellness Essentials: The Truth About Wellness

      • Wellness isn’t a one-size-fits-all. Are you overwhelmed by all of the different diet plans? Should I be a pilates girly or an olympic lifter? Is running even good for you? Your questions answered. NASM certified trainer will host this session.

    • The Power of Tiny Habits: How Small Changes Create Big Wins

      • It’s easier than you think to make progress towards your goals. The smaller the better.

    • Resume Builder: Build a Resume That Attracts Opportunities

      • A strong resume isn’t just about listing experience—it’s about telling your story in a way that highlights your value. Build a resume that sets you apart and opens doors to your desired opportunities.

  • For those who want extra time to work on their budget, business plan, resume, or time management, weekly office hours will be available to stay, ask me questions and share resources with one another.

  • This isn't a one-size-fits-all program. In these 7 personalized coaching sessions, we’ll dive deep into your unique goals and challenges, applying each workshop specifically to your situation. You'll receive hands-on guidance, expert insights, and actionable strategies designed to support your growth and ensure lasting results—no cookie-cutter solutions here.

  • Monthly workouts at CAMP Tampa and Bayshore walks connect you with local women from Tampa, St. Pete, and Sarasota who get your ambition—creating friendships that extend beyond our 90 days together.

  • Join us for optional weekly Bible studies where you can deepen your faith, connect with like-minded women, and find inspiration to navigate your goals and challenges. Whether you're looking for spiritual growth, encouragement, or a sense of community, these studies provide a space for reflection and personal empowerment.

  • Sign on box, strength assessment, podcasts, and book recommendations.

Client Success Stories

  • From Breakup to Dream Job – Anoinette W. | Accountant

    When Anoinette first started working with Natalie, she was reeling from a breakup and unsure of her next move. In just a few months, everything changed. She built healthy habits, revamped her LinkedIn, landed three job interviews, and secured a role with her dream salary. Natalie even uncovered $1,000 in monthly cash flow she didn’t know she had—funding the launch of two side businesses. With Natalie’s coaching, Anoinette walked away with confidence, clarity, and a plan she could trust.

  • From Postpartum Darkness to New Light – Meagan P. | Walmart Employee & New Mom

    Meagan came to Natalie during one of the hardest seasons of her life—struggling through postpartum depression and feeling like she had lost herself. With Natalie’s compassion and coaching, Meagan began to heal. She found joy again through self-help, faith, and even started an herb garden. Now, she’s not just feeling alive again—she’s dreaming of helping others the way Natalie helped her.

  • A Life Reimagined – Regina W. | Event Coordinator

    Regina didn’t know her worth—until she met Natalie. Through confidence coaching, a resume glow-up, and clear budgeting tools, Regina went from underpaid and overwhelmed to doubling her income, moving into a new home, and finally owning her professional value. It wasn’t just about the raise. It was about finally believing she deserved it.

Ready to transform your life in 90 days?

The next Tampa Bay cohort begins Monday, August 4th, with only 10 spots available.

I'm committed to helping you unlock your potential & cultivating your confidence.

Frequently Asked Questions

  • The program requires approximately 2-4 hours weekly—including our calls, workshop participation, and implementation time. However, the systems we build together will ultimately save you countless hours of indecision and scattered efforts.

  • Unlike typical programs where you’re placed in large groups with limited interaction, Cultivating Confidence offers a unique experience. You’ll work directly with me in one-on-one coaching to apply the strategies from our workshops, ensuring they are tailored specifically to your needs. This program combines elements of a conference, workshop, community, and wellness space all in one.

    Cultivating Confidence stands out in three key ways:

    1. Bi-Weekly 1:1 Coaching – Receive personalized support to make sure the strategies align with your unique goals and challenges.

    2. Local In-Person Community – Build real connections and stay accountable with a supportive group of like-minded women in your area.

    3. Whole-Life Approach – We focus on your personal growth as a whole, addressing career, wellness, mindset, and finances simultaneously rather than in isolation.

    This is not just a program; it’s a holistic journey to becoming the best version of yourself.

  • I know life gets busy—whether you're traveling, working, or just juggling a lot. That’s why all of our workshops and office hours will be recorded so you can watch (or rewatch!) them whenever it works for you. And if you’re away or need to miss a one-on-one session, just let me know. We’ll make arrangements to reschedule so you don’t fall behind.

  • $1,035 for this first live cohort.


    Or bring a friend and you’ll both save—just $800 each when you join together.

  • Cultivating Confidence is ideal for ambitious women who are tired of feeling scattered across different areas of life and ready for integrated, lasting change. The best way to determine fit is through a complimentary call with Natalie.

  • No. While Natalie incorporates faith-based principles, the program welcomes women of ALL beliefs. The core strategies for financial clarity, habit formation, and mindset work are valuable regardless of your spiritual background.

Cultivating Confidence - Solo Enrollment

$1,035

This 90-Day coaching experience is designed for ambitious women ready to reclaim their confidence, clarity, and momentum in life. You’ll receive personalized support from Natalie, expert guidance around career, finances, wellness, and mindset, and access to a like-minded community of women doing the work alongside you.

Whether you’re navigating a life transition or simply tired of feeling stuck, this program gives you the tools and accountability to create lasting transformation—on your terms.

✨ Includes:

  • 7 Live Workshops (+recordings)

  • Weekly Office Hours

  • 7 Personalized 45-Minute Coaching Sessions

  • 3 In-Person Workouts + Free Online Program

  • Weekly (optional) Bible Studies

  • & Much More!

We begin on Monday, August 4th!

**Only available at this rate for our founding cohort

Cultivating Confidence - Bring a Friend

Get everything included in the Solo Enrollment at a special founding rate of $800 each when you join with a friend!

Here’s how it works:

  • You’ll pay $1,600 total (covers both you + your friend).

  • After checkout, just email Natalie your friend’s first name, last name, and email address so she can be officially enrolled.

✨ Perfect for accountability partners or besties ready to grow together.
We kick off on Monday, August 4th — let’s go!

$800/each